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Digital Analytics FAQs

WHAT DO DIGITAL ANALYTICS PROFESSIONALS DO?

  • Digital analysts manage the reporting, analysis and dashboards that reflect metrics for their organization’s digital marketing efforts.

WHAT SKILLS DO DIGITAL ANALYSTS NEED?

  • Digital analysts use intelligence tools to create a full picture of marketing effectiveness for lifecycle optimization. Most digital analysts use Google Analytics, as well as a customer relationship management (CRM) software such as Salesforce and automation software like MailChimp to track customer interaction data.

HOW IS DIGITAL ANALYTICS USED IN MARKETING?

  • Digital marketing metrics are statistical measures that determine how successful (or unsuccessful) different marketing efforts are and if they help achieve overall campaign goals. Because marketing costs money, accurate data is needed to ensure funds are being spent on the right strategies and achieving measurable conversion.

OMCP Digital Analytics and Conversion Professional (Voucher Included)

OMCP DIGITAL ANALYTICS AND CONVERSION PROFESSIONAL (VOUCHER INCLUDED)

Data is one of the driving forces behind most business decisions today, so professionals who can analyze, interpret and optimize data are in high demand. This 100% online course will train you to become a digital analyst and fully prepare you for the OMCP® certification exam. 

Course Objectives

  • Be fully prepared for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Understand the landscape of digital marketing
  • learn a comprehensive, cross-discipline approach to collecting and interpreting marketing data
  • Develop a conversion optimization framework
  • Establish business oriented key performance indicators
  • Generate effective segmented web data

Prerequisites

There are no prerequisites to taking this course. 

Curriculum

INTRODUCTION TO ONLINE MARKETING

  • Understand the fundamentals of digital marketing. Discuss how to find your target audience and send a powerful message.

DIGITAL MARKETING FOUNDATIONS

  • Develop a basic knowledge of the industry and how different channels come into place. Examine how SEO, social media, content marketing, PPC strategies, and mobile and email marketing all come into place within the digital marketing landscape.

OMCP® CONVERSION OPTIMIZATION PRACTITIONER

  • Receive an introduction to conversion optimization. Learn about conversion planning, design structure, and how to create your own conversion structure.

BUILDING MOMENTUM

  • Explore how to build momentum and engage your users in a dialog. Discover how to analyze and measure success, as well as how to take action within conversion strategies.

OMCP® WEB ANALYTICS PRACTITIONER

  • Learn about web analytics and how to collect data. This section of the course will cover the best ways to interpret KPIs and review segmentation.

WEB ANALYTICS CONTINUED

  • Complete the course by learning about qualitative research, experimentation and testing, competitive intelligence analysis, and multi-channel analytics.
OMCP

Job Outlook

  • According to the US Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. As a specialized role within marketing, analysts are projected to be in higher demand. 
  • Digital analysts earn over $73,000 a year on average, according to Zippia.com.

Instructors

Avinash Kaushik

Avinash Kaushik is Google's Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books Web Analytics 2.0 Prime and Web Analytics: An Hour A Day, Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

 

Bryan Eisenberg

Bryan Eisenberg is the co-author of Waiting For Your Cat to Bark?, Call to Action, and Always Be Testing, which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.